Cell Phones Should Be Allowed in School - 802 Words

Picture your parents working in the World Trade Center that the terrorists attacked on September 11th. You and your parents were worried about one another. You discover that you do not have a cell phone or any device to contact your parents. There won’t be any chance that you and your parents could contact each other. What would you do? How would you feel? It seems to me that if cell phones were allowed in schools, students could contact their parents easier and people could stay in touch. Therefore, cell phones should be allowed to be used in schools. For one, cell phones could provide students with academic help. According to Apple, about 1.5 million of their electronic devices are being used in classrooms. For example, students can†¦show more content†¦You should talk to your assistant principal or dean about allowing cell phones in schools, maybe you could be the one that can change their point of view and help them realize that cell phones will change the whole f ace of education. Works Cited Akers, John. â€Å"Student Cell Phones Should be Prohibited in K-12 Schools.† Kentucky Center for School Safety. Web. 3 March. â€Å"An Apple product for every student.† Apple in Education. Web. 3 March. 2012. Andersen, Erin. â€Å"Cell Phones in School: Tools or Toys?† The (402) 411. Web. 3 March. 2012 Borkar, Rejuta. â€Å"Cell Phones in School Pros and Cons.† Buzzle.com. Web. 3 March 2012. Brock, Tori. :Phones may replace school books.† The Huntsville Item. 19 April 2012. Web. 20 April 2012. â€Å"Debate: Cell phones in schools.† Databatepedia. Web. 20 April 2012. Meador, Derrick. â€Å"Cell Phones in School: Embrace Them or Ban Them?† About.com. Web.3 March.Show MoreRelatedShould Cell Phones be allowed in School817 Words   |  4 Pagesï » ¿Should Cell Phones be allowed in School? Do you take your cell phone with you to work, and use it all day long for organization and needed communication? Well, school to us students is like our work, but our organization and communication tool is prohibited. Cell phones have so many positive uses in the classrooms, yet at the same time we aren’t putting our current technology to good use. For example, cell phones in our school are banned, and I feel that this should be changed immediately. The manyRead MoreShould Cell Phones Be Allowed? Schools?1918 Words   |  8 Pagesdevices. Schools should be turning the perceived obstacles into opportunities to learn,† said Kipp D. Rogers. Kipp is a principle at the Passage Middle School in Virginia and he wants phones to be used in the school. The essential question is, should cell phones be allowed in schools? In a big debate, there are two sides to an issue and people are seeing both sides Many people want them because they can help students learn, but others say n o because they can be a distraction. Students should be allowedRead MoreShould Cell Phone Use Be Allowed in Schools?986 Words   |  4 Pagesthroughout our entire lives and we use multiple forms of it everyday. In schools, an area of increasing debate and discussion has been student cell phone use. Are they helpful or useless? Should they be allowed or not? No school has really found the answer to these questions yet. Many believe that phones are just too distracting for students, but on the contrary, cellphones are beneficial to students if not the entire school when used in agreement with the school’s technology policies, assuming theseRead MoreShould High School Students Be Allowed Cell Phones? School?1446 Words   |  6 PagesShould High School Students Be Allowed to Bring Cell Phones to School? By Ronnie Phillips | Submitted On July 07, 2011 Recommend Article Article Comments Print Article Share this article on Facebook 1 Share this article on Twitter 1 Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest 1 Expert Author Ronnie Phillips Educating youngRead MoreCell Phones Should Be Allowed in Schools Essay examples824 Words   |  4 PagesPicture this, there has been a school lockdown, the suspect cut the landlines so no one could call the police for a rescue. However, the suspect was captured by the police much faster than he imagined. The last scene wouldn’t have happened if it was one decade ago, because cell phones were not popular in schools then. When it comes to cell phones, some people think they should not be permitted in schools, and other people think they should be permitted in schools. I agree with the latter opinionRead MoreEssay on should students be allowed to use cell phones in school1043 Words   |  5 Pages Mount Vernon School Room 218 Persuasive Essay / Cellular Telephone Cell Phones: Many American youth now have cell phones that they carry with them everywhere .Should cell phones be allowed at school ?Many teachers and students claim that phones are distracting while many parents and students insist that phones are necessary. Write a persuasive essay explaining your position onRead MoreCell Phones And Its Effect On Our Human Interaction1204 Words   |  5 Pageslive off of cell phones, it is considered a necessity of life. By 2015, it is estimated that Americans will consume both traditional and digital media for over 1.7 trillion hours, an average of approximately 15 and a half hours per person per day (Short). Is it good or bad for schools to allow students to have cell phones? The latest Teens and Technology 2013 study, from Pew Research, found that 78 percent of teens aged 12 – 17 own a cell phone (Haselton). However, a Worcester School committee memberRead MoreUse Of Cell Phones During School Schools866 Words   |  4 Pagesthat connect s them to other people, most commonly by having a cell phone. Cell phones have developed profoundly throughout the generations. They can be used for a variety of thing from business to education or simply for recreational use. As well as, in cases of an emergency. The use of cell phones by students should be allowed in school despite what schools agree with. With the proper guidelines, student should be able to use their phones by which will also respecting the school’s rules and restrictionsRead MoreShould Cell Phones Be Banned?979 Words   |  4 PagesCellphones in class By: Easton Stackis Have you ever wanted to use cellphones in school? Cell phones have many benefits and positive uses that help students during school a lot. Although cell phones can be distracting they should be allowed in school in case of an emergency, to teach responsibility, and to help in school like homework and research. Cell phones are very helpful in emergencies. With cell phones, parents know if their children alright in an emergency. Which takes a lot of stressRead MoreCell Phones Should Not Be Banned910 Words   |  4 PagesCell Phones Should be Allowed in School Seventy eight percent of 12-17 years old have cell phones as of a survey taken in 2013. Cell phones have boomed and its time to let them shine. Cell phones becoming a major part of peoples life’s. Cell phones are welcomed every where this days. There allowed in restaurants and hospitals, but one place they are not welcome are schools. Cell phones should allowed in schools. Cell phones are used by around third of the population. With teenagers being a very big

The Things They Carried Essay example - 1769 Words

Nikita Keenan 7/14/12 Throughout Tim O’Brien’s novel, The Things They Carried, the persona of the author often serves as a medium between the translation of emotion felt by characters in the story to the reader of the book. By developing fictitious versions of events that transpired while serving in the Vietnam War, O’Brien’s character is able to revive memories from the past as well as spark feelings of understanding and empathy in others. Surprisingly, the tone of the narrator rarely peals away from being passive and humorous, despite the tragic scenes that unfold within the story. Feelings of sorrow and regret intertwine passages in the novel but are never directly addressed, thus, the author’s character seems to be reserved about†¦show more content†¦Many of the words that soldiers used to describe their surroundings and themselves had negative underlying meanings and many of the platoon members and O’Brien (p.54) believed it wasn’t fair that they were out fighting a war while everyone else was back home. The implementation of new words and phrases into the story gave the setting a more authentic feel and added depth to the characters in the book. After reading O’Brien’s book, one sentence that really stuck out to me was earlier in the story (p.39) when the narrator was describing the huge burden that the soldiers not only of his platoon, but everyone in the Vietnam War carried. â€Å"They carried the sky. The whole atmosphere, they carried it, the humidity, the monsoons, the stink of fungus and decay, all of it, they carried gravity.† The construction of the sentence starts off with a statement that is short but appropriately signifies the epic task at hand. Furthermore, the abruptness of the statement creates momentum for more descriptions to be added later in the sentence. O’Brien begins to list off several grand things such as the atmosphere and gravity which are both obviously impossible to carry and the difficulty of each soldiers job is further magnified to an unimaginable level. This rather long sentence is the most effective found throughout the story because it perfectly describes what ev ery character in the book is feeling and justifies theShow MoreRelatedThe Things They Carried in the Things They Carried1141 Words   |  5 PagesThe Things They Carried in â€Å"The Things They Carried,† by Tim O’Brien In â€Å"The Things They Carried,† by Tim O’Brien the theme of â€Å"carrying† both physical and emotional objects by the main characters can be found in the novel. While these men carry the same standard physical army gear, they differentiate with personal tangible and intangible items. From Lieutenant Cross’s responsibility of his men, to Henry Dobbin’s girlfriend’s pantyhose for its magic, each man faced the war with these things attachedRead MoreThe Things They Carried880 Words   |  4 PagesIn the novel The Things They Carried by Tim OBrien the author tells about his experiences in the Vietnam war by telling various war stories. The quote, It has been said of war that it is a world where the past has a strong grip on the present, where machines seemed sometimes to have more will power than me, where nice boys (girls) were attracted to them, where bodies ruptured and burned and stand, where the evil thing trying to kill you could look d isconnecting human and where except in your imaginationRead MoreThings They Carried1106 Words   |  5 PagesThe Things They Carried Report â€Å"The Things They Carried† was a story about soldiers caught in the confusion of the Vietnam War. There are a lot of apparent themes that are dealt with when writing a story about war, especially about death. I enjoyed reading this story; however there were some things about it that I was concerned about. I would like to discuss the author’s style of writing, his meaning of the title â€Å"The Things They Carried† and the way the author and his characters deal with deathRead More Things They Carried Essay: Strength in The Things They Carried980 Words   |  4 PagesStrength in The Things They Carried  Ã‚  Ã‚  Ã‚  Ã‚   Everybody has to deal with adversity at some point in their lives. The adversity that they go through varies from person to person. For First Lieutenant Jimmy Cross, he had to make it through the Vietnam War alive. In the short story, The Things They Carried, where Cross draws his strength from is somewhat unclear. He seems strong at the beginning of the story, but then again, he also seems to be gaining strength towards the end of the story. ThisRead MoreThe Things They Carried1417 Words   |  6 PagesSpring Book Review In The Things They Carried, Tim O’Brien tells the tale of not about war, but rather about war’s effect on one’s mentality. Ultimately, this novel is built on a foundation of the items that the soldiers of the Vietnam War carried. Whether it was the way Jimmy Cross uses the pebble to escape from his duties as a soldier or when Norman Bowker realizes that courage comes form within, not from receiving a Silver Star; O’Brien uses baggage as a symbol throughout the book to teachRead MoreThe Things They Carried2220 Words   |  9 Pagesand all you can do is whimper and wait.† (211) This passage has great meaning to how the soldiers felt toward one another. They did not have friends but they all knew how everyone felt because they were all simultaneously going through the same thing at the same time. The passage fits great in this novel because it gives great detail and imagery on how the characters Azar and Bobby Jorgenson felt toward one another. Strong relationships were developed and felt almost as if they were all one personRead MoreThings They Carried2289 Words   |  10 PagesTim OBrien does a fantastic job of blurring the lines of what is true and what is fiction in The Things They Carried. In fact, he often points out that he has made entire stories up, after the fact. He defends his decisions by proposing that what he has done is, in fact, not lie, but rather tell a story-truth. He argues that his reason for doing this is to bring the story to life more than it could live through the happening-truth. I want you to feel what I felt. I want you to kno w why story-truthRead MoreEssay On The Things They Carried1624 Words   |  7 PagesFor the seventeen Soldiers portrayed in â€Å"The Things We Carried† by Tim O’Brien, the physical pain was very minimal weight to carry compared to the emotional scars that they will carry throughout their entire life. This story does an amazing job portraying full human emotion that anyone put into a situation would feel, such as heavy guilt, sadness, anger, lack of motivation, perseverance, horror, and false security. All of these are notorious feelings that every soldier back in history, and now stillRead MoreEssay on The Things They Carried515 Words   |  3 PagesThe Things They Carried The Things They Carried, by Tim OBrien, is a generalization of his own experiences in Vietnam although the story itself is a work of fiction there is still much to be learned from it. Through the actions of soldiers in The Things They Carried we can begin to explore the effect war has on the human condition and the toll it plays on their minds. Some of the themes in the book, The Things They Carried, are bravery and what true bravery is, truth and how the manipulationRead MoreThe Things They Carried Essay1015 Words   |  5 PagesThe text, ‘The Things They Carried, is an excellent example which reveals how individuals are changed for the worse through their first hand experience of war. Following the lives of the men both during and after the war in a series of short stories, the impact of the war is accurately portrayed, and provides a rare insight into the guilt stricken minds of soldiers. ‘The Things They Carried shows the impact of the war in its many forms: the suicide of an ex-soldier upon his return home; the lessening

The Secret Recipe of The Body Shop Free Essays

The Body Shop is the 2nd largest cosmetics franchise in the world; their stores are everywhere throughout the world – 2400 stores in 61 countries. Its brand name is something but simply, and represents the shop that sells all the goods for body, beauty, and healthcare from top to toe. Its logo is unique and also defines its simplicity, with the green color that describes nature – clearly indicates that the company is environmental friendly. We will write a custom essay sample on The Secret Recipe of The Body Shop or any similar topic only for you Order Now Finally, you will notice that The Body Shop anywhere in the world will not ignore its famous, green, and white logo; and those two colors will be pretty, dominant in any Body Shop outlet that you visit. The Body Shop’s products are naturally made and against animal testing. There’s something special with the packaging – First of all, the tubes and bottles are recyclable, made by minimum 30% of plastics. The company is trying to reduce of using plastic for higher level recycled content every day. Body Shop also likes to recycled things and made it into accessories. So, aside from being useful and unique, it’s highly eco-friendly. The entrepreneurs of Body Shop, Anita Roddick, succeeded not because of a capitalist goal which is profit, but she thought of ways to survive in the market. The body shop always born with new ideas and innovations, and they keep improving customer services. Here, we are going to describe more about The Body Shop and its secret recipe to succeed in franchising world. 1. Franchising Anita Roddick appointing a head franchisee in each major national market to be able to concentrate on the development on new product lines and the company’s global vision, rather than the complexities of administration or personnel management. Body Shop has their secret ingredient of selecting its franchisee; that is openly acknowledged a preference for women as franchisees. Roddick kept strict control over the franchising process, she was really careful with this franchising thing. Her objective was to ensure that The Body Shop image and the principles it was based on, were not diluted through franchising. 2. Team Management â€Å"We were searching for employees, but people turned up instead† – Anita Roddick Body shop selects staffs that support the company’s vision, and the employees aren’t kept in the dark – they are supported in the belief that they are part of an exciting future. The value of integrity defines its interaction with its customers, staff and suppliers. The teams are managed to build their passion through a fun and simple atmosphere within the firm. The employees are knowledgeable and fully committed to the company’s goals. The trustees of Body Shop look for projects which are committed to addressing social and economic injustice, access to education and protection of the environment and animal life, taking into consideration current global issues and situations. The directors and the employees can build a good correlation. These executive directors are the people who develop their company’s performance plans. The plans are signed by the employees and then passed on to the management for approval. They make sure that company performance plans are complete and adequate before signing the forms. Executive directors also discuss the company performance plans with the employees in a clear and organised manner. Non-executive directors document their company’s performance and provide feedback to the executive directors from time to time throughout the company performance cycle. Furthermore, the company is maintaining good relations and open communications with its investors. As a matter of fact, shareholders are regularly invited by the corporation whenever there are gatherings to discuss trade updates. Moreover, whenever there is an annual general meeting, investors get the chance to meet The Board members themselves. And of course, for private investors, they can also access the company’s website for various shareholder services. Undoubtedly, the company has good consideration for all of its stakeholders; past, present and future. It seems to be a very well planned framework in the firm’s corporate division. It has good policies and procedures with regards to financial matters and operational concerns. Its procedure of assessing the different kinds of situations that come up is certainly a good move on their part. Not to mention, they have maintained good relations with their stakeholders. 3. Training The Body Shop management trainee program provides autonomy, a challenge and gives the opportunity to run our own store. The trainee will spend the first year in one of their top performing stores as an assistant store manager and in the second year the trainee will manage their own store. During the program, the trainee will also spend time with The Body Shop Commercial team, get involved in project work at head office and gain an insight into what The Community Trade team does. Beyond the program, there are number of opportunities available from managing a store internationally to moving into a commercial role. The company will support their trainee with training, on the job learning, progress reviews and support from senior management. 4. Operation According to the Body Shop Retail Sales report, the total sales worldwide boosted by 7% to à ¯Ã‚ ¿Ã‚ ½772 million (Body Shop International. With the growing market capacities of the Far East Asian region, international brands like Body Shop will definitely create big. It is reported that Body Shop stores in the Asia Pacific region, particularly in Southeast Asia, Hong Kong and Taiwan, increase its sales by 12% while operating profits to à ¯Ã‚ ¿Ã‚ ½19.7 million. In 2002, The Body Shop shoppers do not just go to its chains just to buy its products, because the Body Shop products themselves are the ones that go to the American homes. Surprisingly, the results are promising. It has predicted a 35% profit in operations. In operating process, body shop always born with new ideas and innovations of their product. Definitely, innovations are proven to increase business’ performance and existence. The special thing about body shop operation is not just in the manufacturing, but also the services that the company offers. Body shop is campaign for social justice and human rights; they fund the organizations environmental campaign. 5. Marketing Products: The company â€Å"body shop† sells organically grown body products, for the consumer who likes to take care of him or herself. It is known for its cosmetic products that are naturally made and environment-friendly. These organically products is used by different women across the globe, and different products with different functions composed by the ingredients that come from different countries. (Ex: sesame seed from Nicaragua, shea butter from Gnana, coco milk, mangoes, strawberries, etc). Those ingredients are kept on improving along with the new ingredients. Price: The products are priced more exclusively than the mass merchandised cosmetics, but well under exclusive department store lines. We can conclude from here that the company has sufficient information about the customer’s prices – company knows exactly its target group and knows what the target group is willing to pay, so the products actually are comparatively cheap; which means, still, there are lots of people can afford them. Place: The company is B2C related which means that its target group is consumers on the B2C market. They use a mixture between intensive and selective distribution. All the shops are run on a franchising basis. Their customers are willing to pay in high prices and are in the medium class or higher; so they put their store mostly at exclusive department store lines, big shopping centers, and located in major cities. Promotion: The company is against promotion, so they don’t do business by promoting, but they have their own internet site, where you can see their selection of products. The unique thing about Body Shop’s promotion, it deviates from its fellow cosmetics line with regard to its advertisements. It never made use of famous celebrities nor supermodels to endorse its products. Furthermore, the characteristics those models posses are far from the stereotypical model or from the Western standards. If we are to access the Body Shop International’s website, as cited in this paper, we will find out that these models are black. From this we can derive that the pioneer of Body Shop ventures into something that is more than just business. There is politics behind. The cosmetic business is bound by principle. 6. Hazard Management The body shop provides safety to its customers. The products itself are naturally made and environmental friendly. They are against animal testing. So the company supports animal and human rights, and the economically climate. In October 2009, the Body Shop was awarded a ‘Lifetime Achievement Award’ by the RSPCA in Britain, in recognition of its uncompromised policy which ensures ingredients are not tested by its suppliers. Note that the promise of not testing on animals has no bearing on whether the ingredients are from animal sources. They are unique with the outlet decoration. The Body Shop’s corporate identity provided a consistent visual cue in its shops. The company’s original shop interior concept, nicknamed the â€Å"green box† was developed to complement the corporate image. It featured a dark green modular system constructed in timber, and dark green tones on both the exterior and interior. CONCLUSION Lessons learned from The Body Shop’s success – Authenticity adds value – The importance of staff selection – Globalization can lead to greater success – Don’t confuse your personal strategies with business strategies. Here, a company must have clear strategies. – Advertising and marketing add value – Don’t underestimate your competition How to cite The Secret Recipe of The Body Shop, Papers

Global Brand Marketing

Questions: 1. Critically analyse the extent that your chosen global brands marketing mix is standardised and/or adapted across international markets. Conclude by providing a 2-3 paragraph summary that discusses whether you consider this to be an appropriate strategy(s). Remember to support your answer.2. Discuss which Internationalisation Process Theory (IPT) best describes the internationalisation process that your chosen global brand has undertaken. Again, remember to support your answer. Answers: Introduction: This report provides a deep insight into the marketing capabilities of McDonalds and its business conducts, particularly in the United Kingdom. This brand is counted amidst the top global brands. This report aims at critically analyzing the extent that the marketing mix of McDonalds is standardised across international markets. It also discusses the Internationalization Process Theory (IPT) with emphasis on the strategy of franchising system. The report provides detailed marketing capabilities, positions and information about McDonalds. Company Background: McDonalds is considered to be a market leader in the sandwich shops that offers healthier food options to the traditional fast food centres. The annual sale of the brand exceeds around $6.2 billion and it has effective market presence in most of the countries. The firm possesses almost 28,000 units across the globe while the rapid development of the brand has successfully attracted several investments (Allah Pitchay, n.d.). This has also led to the extreme competitions with other competitors like KFC, Burger King, etc. Having participated actively in the most dynamic and competitive market, the firm is said to face extreme market challenges. And so, the key highlight is on the marketing mix to be developed by the firm to gain market growth and profitability. As per the future strategies of the organization, it has planned to open around 1700 new locations in the UK by 2015. The firm ensures that their operations perfectly match the requirements of the customers (CirikoviĆ¡, 2014). This is made possible by McDonalds by increasing the number of options. The firm is said to conduct elaborate market research upon the preferred locations. It aims at eliminating the problem issue of waiting with the orders, queues or hassles. Marketing Objectives: The firm has the key marketing objective of maintaining positive and potential market penetration at every quarter of the year. It acquires ample information regarding the market and in fact possesses a greater understanding of the needs of the customers (Dominici, 2009). The information proves to be highly beneficial and can be leveraged to increase understanding of those to be served by them, their needs and expectations, and the ways by which McDonalds may improve its communication through marketing approaches (Goi, 2009). It utilizes effective strategy of market segmentation, targeting and positioning to capture the largest market share. Target Segmentation: The McDonalds chain tested international waters when it opened its first unit in the small exotic Middle Eastern island nation of Bahrain in December of 1984. In a relatively short time, the McDonalds chain started to appear in such distant lands as Iceland, Poland, Nicaragua and China. With time it started developing itself into multiple nations, whereby the economic is quite stable and adequate market opportunities exist (Gore, 2006). It is evidenced that McDonalds targets certain religious as well as cultural segments, at the same time keeping and maintaining the original values intact. The locations of the chain outlets may be varied but the core menus, food quality, and activities are consistent and same throughout. Travellers all across the globe may expect the similar high quality ingredients and food regardless to the national locations. In the year 2003, the firm improved its nutritional content of Kids Pak meal by replacing the carbonated soft drink with juice box and also changing from high calorie cookie to fruit roll up fruit snack which is high in vitamin C. Kids Pak toys have also been designed to inspire several physical activities (Hassan, Reza and Farkhad, 2015). The web site serves as the source of information for parents who strive to manage diets of their children as well as exercise levels. The increase in the total sales of burgers has been the consequence of decline in the customer interest in fries as well as hamburgers, along with increase in the healthier options. It has been analyzed that the overall sales rate of burgers has grown to almost 15% annually. It also aims at capturing virgin international markets with its strong brand name. Marketing Mix: 4 Ps The concept of marketing mix includes four factors, namely product, price, place, and promotion. Product: The brand McDonalds offers variety of food options like pasta, salads, soups, dinners and desserts. The menu is varied along with fresh quality food products. In the year 1996, the chains flagship sandwich, the classic BMT was first launched. With the gradual passing of years, more and more types and varieties of sandwiches were added with sustainable improvements (Lado, Martnezà ¢Ã¢â€š ¬Ã‚ Ros and Valenzuela, 2004). McDonalds chain provides a line of latest crab-controlled wraps. Fresh toasted subs were added with time to its menu. The firm boasts of the fresh ingredients that are used for subs and sandwiches. In fact, the chain never hides anything from the customers. Every item is prepared on the spot and customers select their preferred toppings upon the subs. Most importantly, nothing is frozen or deep-fried in McDonalds (Otubanjo, 2013). Price: This element of the marketing mix is considered to be a potent one because of the direct influence upon the customers, the firm and the entire economy. The firm is said to utilize upscale pricing a bit higher than the normal subs within the market. The brand offers differential strategy of pricing along with price value (Piercy, 2012). It creates value products with quality service. Place: This element of market mix is concerned with operations required to shift products or services from seller to the consumers. The brand aims at opening more of 1700 chain outlets within the UK. The firm aims at using major business locations to draw the maximum number of customers. Mostly the non-traditional locations have been chosen by McDonalds to bring about developments in its business growth (Sorokin, 2012). The places that are chosen by McDonalds are amusement parks, airports, colleges, universities, hospitals, recreational areas, convention centres, convenience stores, secondary schools, travel centres, supermarkets, amusement parks, etc. The firm ensures that their operations perfectly match the requirements of the customers. This is made possible by McDonalds by increasing the number of options. The firm is said to conduct elaborate market research upon the preferred locations (Su et al., 2014). It aims at eliminating the problem issue of waiting with the orders, queues or h assles. Promotion: This element usually covers four aspects advertising, public relations, personal selling and sales promotions. The firms targets customers of age group 18-49 years; for maximizing the buying power it focuses on the age group of younger customers who belong to the group 18-34 years. The advertising objective of the chain is enhancing the presence of brand amidst customers (Taylor, Zou and Osland, 2000). The advertising is mostly done through national TV at the time of sports, prime time on major broadcast and cable networks. More advertising is done through local markets on radio, television and prints. The chain outlets promote messages in store along with point of purchase material such as menu translates, posters, etc. McDonalds chain provides a line of latest crab-controlled wraps. Fresh toasted subs were added with time to its menu (Topajka Shaw, 2001). The firm boasts of the fresh ingredients that are used for subs and sandwiches. In fact, the chain never hides anything from the customers. McDonalds understands the need to be highly aware of the competition within the target emerging market, as it generates all opportunities as well as threats which determine the attractiveness of target markets. McDonalds is known to implement the franchising system in an extensive manner. Internationalization Process Theory: McDonalds has successfully achieved the international success and has been still in the process. According to the higher management of McDonalds, it is a belief that customers crave for something that tastes really good, has got value for their money and also healthier at the same time. The process of internationalization for McDonalds had begun with the identification of potential markets across the globe (Vertinsky and Zhou, 2000). The firm has always aimed at expanding itself in the countries that were not really aware of such products or services. In the initial reading of top markets, the firm did not include Russia. However, presently Russia is up for several stores and it has been announced by McDonalds to get more 1000 stores by the end of 2015. The firm has been focusing at the economics within the market, and it perceives that Russia is much bigger market than that being anticipated (Zhang, Zhang and Jia, 2010). The internationalization took place by focusing on the market of the United Arab Emirates as the fastest growing nation. The development from suppliers to consumer market makes the competition worse. Specializations as well as innovations need upgraded marketing forms where the system of franchise is successful with marketing services and that of training or service-related products. McDonalds is known to implement the franchising system in an extensive manner. On account of the benefits of franchising for manufacturers in terms of traditional market forms, the overall share of such system with the food sector would be raised (Su et al., 2014). McDonalds chains are qualified in specific manner to use franchising as an international strategy. In the internationalization efforts of McDonalds, identifying as well as selecting the most effective foreign markets is a crucial factor for success. It follows the policy of selecting only those national markets that have the greatest projection of success by using the limited resources efficiently. While entering into foreign markets, the firm faced several constraints from external business environment within the targeted market. This influenced the entry strategies. As the markets are attributed by complexities, the firm well understands the need to analyze the business environments while trying out new emergent markets. While setting up business ventures in emergent markets, it is important to well understand the external business atmosphere which is critical element. The overall attractiveness of the target market segment with respect to profitability prospects happens to be a key parameter to decide on whether to enter market or not. Subway understands the need to be highly aware of the competition within the target emerging market, as it generates all opportunities as well as threats which determine the attractiveness of target markets. McDonalds is known to implement the franchising system in an extensive manner. On account of the benefits of franchising for manufacturers in terms of traditional market forms, the overall share of such system with the food sector would be raised. McDonalds chains are qualified in specific manner to use franchising as an international strategy. Evaluation of the external corporate environment as well as attractiveness of market segment within market segment, and also appreciating the link amidst the resources as well as capabilities of the firm with the target customer requirements is demonstrated as the critical task for any multinational company. This is considered to be important for conducting further economic development. Such factors are essential for any firm to be successful within the emergent market. Conclusion: Thus it may be concluded from the study that the firm has undertaken effective policies and operational strategies to occupy the lead position within the competitive market environment. The increase in the total sales of sandwich has been the consequence of decline in the customer interest in fries as well as hamburgers, along with increase in the healthier options. It has been analyzed that the overall sales rate of burgers has grown to almost 15% annually. It also aims at capturing virgin international markets with its strong brand name. References Allah Pitchay, A. (n.d.). Marketing Mix from Islamic Marketing Perspective.SSRN Journal. CirikoviĆ¡, E. (2014). Marketing Mix in Tourism.Academic Journal of Interdisciplinary Studies. Dominici, G. (2009). From Marketing Mix to e-Marketing Mix: a literature overview and classification.IJBM, 4(9). Goi, C. (2009). A Review of Marketing Mix: 4Ps or More?.IJMS, 1(1). Gore, B. (2006). Book Review: Cases in Operations Management: Building Customer Value Through World-Class Operations.Business Communication Quarterly, 69(2), pp.232-237. Hassan, H., Reza, D. and Farkhad, M. (2015). An Experimental Study of Influential Elements on Cyberloafing from General Deterrence Theory Perspective Case Study: Tehran Subway Organization.International Business Research, 8(3). Lado, N., Martnezà ¢Ã¢â€š ¬Ã‚ Ros, E. and Valenzuela, A. (2004). Identifying successful marketing strategies by export regional destination.International Marketing Review, 21(6), pp.573-597. Otubanjo, O. (2013). The Extended Corporate Identity Mix.IJMS, 5(1). Piercy, N. (2012). Business history and operations management.Business History, 54(2), pp.154-178. Sorokin, J. (2012). Strategies for Choosing Influentials in Buzz Marketing.JOIS, 5(2), pp.82-87. Su, S., Tang, T., Li, X. and Gao, Z. (2014). Optimization of Multitrain Operations in a Subway System.IEEE Trans. Intell. Transport. Syst., 15(2), pp.673-684. Taylor, C., Zou, S. and Osland, G. (2000). Foreign market entry strategies of Japanese MNCs.International Marketing Review, 17(2), pp.146-163. Topajka Shaw, V. (2001). The marketing strategies of French and German companies in the UK.International Marketing Review, 18(6), pp.611-634. Vertinsky, I. and Zhou, D. (2000). Product and process certification Systems, regulations and international marketing strategies.International Marketing Review, 17(3), pp.231-253. Zhang, S., Zhang, P. and Jia, K. (2010). Impacting Analysis on the Coupler and Buffer of a Subway Vehicle for the Shunting Operations.AMM, 44-47, pp.1687-1692.